An experts’ guide to international protocol – Including (post-) pandemic chapter


Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert’s Guide to International Protocol offers an overview of its associated practices, including those found within the context of diplomatic relations and the business world. Focusing on a wide range of countries and cultures, the book covers topics like seating arrangements, the history and use of flags, ceremonies, invitations and dress codes, and gifts and decorations. Throughout, influential diplomatic, business, cultural, and sports figures share their own experiences with protocols around the world, also throughout the COVID-19 pandemic.

Also available in Spanish and Mandarin, but not yet including the (post-) pandemic chapter.

A Spanish E-book version is available at:
Comillas Universidad Pontificia



The Authors

Gilbert Monod de Froideville

Gilbert Monod de Froideville served for more than seventeen years as Master of Ceremonies of Her Majesty Queen Beatrix of the Netherlands. He also served as Consul General in Chicago, worked in the Middle East as a consultant at one of the Royal Courts and is the Director of Protocol International until 31 December 2021.  

Mark Verheul

Mark Verheul is former Head of Protocol of the City of The Hague and founder of the training firm Mark Verheul – International Protocol & Strategic Networking. In January 2022, he is taking over Protocol International together with Ambassador Csilla Würtz and Maryse Larché Mele. More info at

Additional information

Weight 0,729 g
Dimensions 16 × 24 × 2,5 cm

4 reviews for An experts’ guide to international protocol – Including (post-) pandemic chapter

  1. Martin van Pernis, former President of the Board of Siemens, the Netherlands

    A book like this is also extremely important for the business world in the sense that anyone who comes into contact with the outside world needs to know the rules, and this can help enormously, especially today. In the past, you often learned about all of this at home, as part of your upbringing, but times have changed and the world is more complex now. We become independent at a younger age and have much more responsibility. So we need to make sure that the younger generation is trained and learns what to do. This book would definitely help to do that.

  2. Professor Jaap de Hoop Scheffer, former Secretary-General of NATO

    I think that the authors’ intent for this book has great value and extends far beyond national borders. There are so many emerging nations that may still be searching for suitable forms of protocol like those so clearly expressed in this book. I therefore heartily recommend this volume to everyone working in an international corporate or diplomatic environment and any country looking for the best way to apply international protocol.

  3. Ambassador Ivo H. Daalder, former US Permanent Representative to NATO and President of the Chicago Council on Global Affairs

    Proper protocol is essential to effective diplomacy and business. This important and illuminating book shows why and how protocol is necessary to conduct diplomacy and global business around the world.

  4. Stewart Wheeler, Chief of Protocol of Canada

    “Absolutely agree with the authors: diplomacy has never been more important as we face this global challenge of the COVID-19 pandemic. And as always, diplomacy and protocol will adapt and innovate to continue being the existential base requirement for international relations, and an essential ingredient in international collaboration and problem solving.”

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